Our Wilder Family

Project

ELM’s campaign strategy for ‘Our Wider Family’ spotlighted the impressive past creations of world-renowned drone artists Celestial through dynamic video content.

Setting the Scene

The ‘Our Wilder Family’ event, a standout feature of the concluding festivities for Coventry City of Culture, captivated large audiences in a manner reminiscent of a traditional fireworks display.

Approach

• The campaign featured a striking Phoenix-themed artwork, reflecting Coventry’s nickname ‘Phoenix City’, with an image of a Phoenix rising before an awe-struck crowd.
  
• This record-breaking UK drone display attracted nearly 30,000 spectators, far exceeding the anticipated 10,000, who were treated to an unprecedented 16-minute light show inspired by natural beauty.
• To improve accessibility, the entire event was live-streamed, utilising innovative 5G technology for a seamless viewing experience.
• As part of our commitment to this project, we offered an extensive package of services, including Marketing Direction to strategically guide the overall campaign.
• Our expertise in Sales, Ticket & Revenue Management ensured seamless operations and optimal financial outcomes.
• ELM’s Agency Management capabilities allowed us to coordinate with external partners for a cohesive execution.
• Through Media Planning & Buying, we strategically planned advertising campaigns to vastly improve reach and impact.
• We provided Video Production and Print Production services to deliver compelling visual content that enhanced the overall event experience.