Observations on Being
Project
ELM, in collaboration with Coventry City of Culture, employed visual storytelling to unravel the underlying themes of the installation. We offered audiences an inviting and accessible way to interact with and reflect on its thought-provoking content.
Setting the Scene
Created by Marshmallow Laser Feast, in collaboration with James Bulley and Natan Sinigaglia, this sensational show was located across tree-filled spaces and buildings of Charterhouse Heritage Park – Joseph Paxton’s Grade I listed cemetery and its arboretum. Embarking on a multisensory exploration, ‘Observations on Being’ took visitors on a captivating journey to challenge ideas of life and death and examine the human’s symbiotic relationship with nature.
Approach
- ELM provided a range of services to ensure the success of the overall project, alongside offering expert guidance in Marketing that ensured a strategic and effective approach to promoting the show.
- Agency Management services ensured seamless teamwork and seamless coordination with external partners.
- Media Planning & Buying allowed us to plan and execute impactful advertising campaigns.
- ELM’s Digital Strategy services utilised innovative approaches to enhance the show’s online presence and overall engagement.
- Our Print Production services ensured the highest quality materials for the shows promotional needs.
Outcome
‘Observations on Being’ was the inaugural show opening Coventry City of Culture after it was delayed due to the Pandemic in 2021. This ambitious project required a nuanced campaign that seamlessly conveyed its complex narratives, particularly our intricate connection with nature, to the residents of Coventry.