Mary Poppins

Project

Breathing new life into a beloved classic, ELM orchestrated the social media and marketing strategies, focused on its legacy, the dedicated fandom, and the timeless charm of the original Mary Poppins story.

Setting the Scene

A performance that will leave you feeling like you’re floating, Mary Poppins, the beloved nanny, arrives at the Banks household with her magic and delightful songs. Audiences will meet Mary, Jane, and Michael as they have enchanting adventures like feeding birds and flying kites. This stage show features the nation’s favourite songs from the 1964 film, including ‘Chim Chim Cher-ee’, ‘A Spoonful of Sugar’, ‘Supercalifragilisticexpialidocious’, and ‘Let’s Go Fly a Kite’.

Approach

• Efficiently set up the box office at each touring venue to streamline ticket sales and optimise the return for the production.
• Created targeted marketing campaigns during the touring period to generate excitement and attract audiences to experience the magic of ‘Mary Poppins’.
• Oversaw the overall creation and management of artwork and visuals that perfectly captured the essence and charm of Mary Poppins’ world.
• Strategically planned and purchased media placements to reach the best audiences, raising awareness and driving ticket sales.
• Developed a digital strategy to enhance online presence, engage with older generations and younger fans.
• Produced captivating radio advertisements that resonated with the audience and enticed them to the show.
• Ensured high-quality printed materials, including brochures and posters, that conveyed the enchantment of ‘Mary Poppins’.