Mamma Mia! The Party

Project

ELM worked hand-in-hand with the creators of ‘Mamma Mia! The Party’ to craft a one-of-a-kind marketing strategy that truly captured the vivacious spirit of ABBA’s music.

Setting the Scene

‘Mamma Mia! The Party,’ is an immersive entertainment experience that sets hands clapping and feet stomping at the O2 Arena.

Building on the global success of the beloved West End musical, guests embark on a journey to the beautiful island of Skopelos where they will uncover a captivating tale presented in an English book by Sandi Toksvig. In this charming setting, Nikos, Kate, Adam, and Konstantina navigate the intricacies of family life in their taverna, with the breathtaking sunset over the Mediterranean as their backdrop. A show immersed in warmth, romance, and humour, the show’s live music and storytelling dazzles guests, adding to the enchantment of the overall experience.

Approach

• From social media to email campaigns, we spearheaded efforts that had people excited to dance, sing, and shimmy their way into the theatre.
• Our team’s expertise in Marketing Direction helped guide the overall strategy and messaging, ensuring a cohesive and impactful campaign.
• We handled Sales, Ticket & Revenue Management  to maximise ticket sales and revenue, implementing an effective strategy to drive demand.
• For Artwork Management, we handled a large quantity of the creative aspects, ensuring visually appealing and cohesive designs across various digital channels.
• With expertise in Media Planning & Buying, we strategically placed advertisements in various outlets to increase exposure to the show’s target audience.
• We took care of Radio Ad Production, crafting compelling and attention-grabbing ads that resonated with listeners.
• Print Production services ensured high-quality printed materials, delivering both a polished and professional image.