Les Misérables
UK and Ireland TourProject
ELM played a crucial role in supporting the launch of the outstanding performance of ‘Les Misérables’, with team efforts significantly contributing to the success of overall ticket sales.
Setting the Scene
A timeless tale that has captivated over 130 million people worldwide, ‘Les Misérables’ is a gripping stageshow that graced the theatres of the UK and Ireland from 2019 to 2023. Set in 19th century France, the story follows the remarkable journey of Jean Valjean, a former convict in pursuit of redemption. With its powerful story and unforgettable music, ‘Les Misérables’ is a heart-wrenching theatrical masterpiece where captivating characters, evocative music, and raw emotions intertwine.
Approach
- ELM’s priority was to handle box office set-up, ensuring smooth sales, efficient ticketing, and revenue management for the ‘Les Miserables’ UK & Ireland Tour. Our expertise and management extended to touring marketing, where we took the reins of the campaign to maximise its overall impact.
- With a keen eye for detail, we seamlessly handled artwork management and brand management, preserving the show’s integrity.
- Our media planning and buying strategies ensured ‘Les Misérables’ reached its target audience effectively.
- In the realm of digital strategy, we leveraged cutting-edge techniques to enhance its online presence.
- We produced captivating radio ads and managed high-quality print production to further bolster the show’s success.
Outcome
Under ELM’s comprehensive marketing action plan, ‘Les Misérables’ experienced unparalleled success and thrived on all fronts. We strategically implemented an innovative marketing campaign that captured the imagination of audiences across the UK and Ireland, resulting in a substantial increase in ticket sales and widespread recognition of the production. Our efficient approach elevated ‘Les Misérables’ to new heights, solidifying its position as a critically acclaimed and commercially successful production.