Joseph and the Amazing Technicolour Dreamcoat

Project

ELM, lead marketing at Bill Kenwright Limited and managed both the West End and touring productions of ‘Joseph’ between 2011-2012.

Setting the Scene

Directed by Bill Kenwright and choreographed by Henry Metcalfe, the 2011 Production of ‘Joseph’  was a magical musical journey, woven together with timeless hits like ‘Go, Go, Go Joseph’ and ‘Any Dream Will Do’.

Approach

• Implemented marketing campaigns to promote the West End production of ‘Joseph and the Amazing Technicolor Dreamcoat’, including a targeted marketing strategy for the touring production.
• Managed ticket sales and revenue for the production and ensured efficient ticketing operations
• ELM oversaw the creation and management of visually appealing artwork for the production.
• Ensured consistent branding and impactful visuals across marketing materials.
• We strategically selected digital media channels and negotiated favourable advertising placements.
• Managed the production of print materials, including posters, flyers, and programs. Ensured high-quality print assets for promotional purposes.