Cabaret
Project
ELM, lead marketers at Bill Kenwright Limited, managed both the West End and touring productions of ‘Cabaret’ between 2011-2012.
Setting the Scene
Set in 1931 Berlin, a city alight with hedonistic glamour, ‘Cabaret’ takes audiences to the infamous Kit Kat Klub, where the legendary Sally Bowles captivates the crowd. The musical is a feast for the senses, featuring stunning choreography, extravagant costumes, and unforgettable songs like ‘Money Makes the World Go Round’, ‘Maybe This Time’, and ‘Cabaret’.
Approach
- Managed ticket sales, revenue generation, and efficient ticketing operations for ‘Cabaret’.
- Developed a targeted marketing strategy for the touring production, alongside identifying the right audience segments and effective promotional campaigns.
- Oversaw the creation and management of visually appealing artwork, maintaining consistent branding and impactful visuals across marketing materials.
- Strategically selected the appropriate channels and negotiated advertising placements to grow the audience reach.
- Implemented a comprehensive marketing strategy, focusing on online platforms, social media, and digital advertising to engage audiences to drive ticket sales.
- Managed the production of print materials, including posters, flyers, and programs, ensuring high-quality and visually appealing assets for promotion.
Outcome
The 2011-2012 production of ‘Cabaret’ witnessed unprecedented success in both marketing and ticket sales. The carefully crafted campaign resulted in exceptional sales, captivating audiences and generating significant noise surrounding the production. The work from ELM cemented ‘Cabaret’ as a highly successful and widely acclaimed stage show during this period.