Blood Brothers
Project
Between 2011-2012, ELM oversaw and managed every aspect of the marketing campaign for the highly acclaimed musical ‘Blood Brothers’ during the period.
Setting the Scene
Willy Russell’s famous ‘Blood Brothers’ tells the powerful and emotional story of twin siblings separated at birth and growing up in contrasting worlds. This beloved musical, under the guidance of Bill Kenwright, achieved remarkable success, including over 10,000 performances in London’s West End.
Approach
- ELM’s achieved impressive results by promoting tours effectively, ultimately leading to increased ticket sales and audience engagement.
- Skillfully managed ticket sales to ensure high attendance levels and handled revenue streams and financial reports with utmost diligence.
- Efficiently managed media budgets and made informed decisions and adjustments to optimise campaign effectiveness.
- Implemented social media strategies that generated significant audience engagement and increased brand visibility.
- Ensured timely delivery of print production, maintaining strict quality control throughout the production process.
- West End marketing involved collaboration with theatre partners to generate excitement over ticket sales.
Outcome
ELM’s work garnered attention for marketing success with the highly acclaimed ‘Blood Brothers’. Through strategic planning, we attracted large audiences, generated significant ticket sales, and increased excitement among theatre enthusiasts. As a result, ELM gained recognition within the theatre industry, establishing ourselves as a leading player.