Barnum

Project

As the Marketing Account Manager for Cameron Mackintosh, ELM collaborated with Michael Harrison Productions to plan integrated marketing campaigns at both local and national levels, ultimately ensuring the tour’s success.

Setting the Scene

Barnum is a vibrant and captivating musical that portrays the life of the legendary show-business figure from the nineteenth century. This joyful and moving production is filled with circus performers and an exciting side-show, creating a colourful and dynamic spectacle for audiences of all ages to enjoy.

Approach

• ELM took charge of managing sales, tickets, and revenue for the Barnum theatre show. This involved overseeing ticketing systems, tracking sales data, and implementing strategies to grow revenue.
• The artwork rollout for ‘Barnum’ was managed by ELM. This included briefing and managing the artwork studio who designed and created artwork for promotional materials such as posters, brochures, banners, and digital assets.
• ELM took on the task of planning and buying media placements for the ‘Barnum’. This involved identifying relevant media platforms, negotiating advertising deals, and strategically placing ads to reach the target audience.
• ELM also selected media channels, such as television, radio, print, and online platforms, to supercharge the show’s exposure and generate interest among potential theatregoers.
• ELM took charge of producing radio advertisements for ‘Barnum’. The goal was to produce impactful radio ads that effectively conveyed the show’s appeal and enticed listeners to attend the performance.