The Global Phenomenon Returns In A Major UK Tour
The Project
The acclaimed National Theatre production returns in an all-new UK and Ireland tour. Working with National Theatre Productions, ELM takes the lead on strategy, media planning, and marketing.
Setting The Scene
War Horse is an unforgettable theatrical experience which takes audiences on an extraordinary journey from the fields of rural Devon to the trenches of First World War France, in a remarkable story of courage, loyalty and friendship.
Based on the beloved novel by Michael Morpurgo, adapted by Nick Stafford and directed by Tom Morris, this powerfully moving and imaginative drama, filled with stirring music and songs, is a show of phenomenal inventiveness. At its heart are astonishing life-sized horses by South Africa’s Handspring Puppet Company, who bring breathing, galloping, charging horses to thrilling life on stage.
At the outbreak of World War I, Joey, young Albert’s beloved horse, is sold to the Cavalry and shipped to France. He’s soon caught up in enemy fire, and fate takes him on an extraordinary journey, serving on both sides before finding himself alone in No Man’s Land. Albert, who remained on his parents’ Devon farm, cannot forget Joey. Though still not old enough to enlist, he embarks on a treacherous mission to find Joey and bring him home.
Photo Credit: Brinkhoff-Möegenburg
Services
Pre Green Light
ELMs involvement on War Horse started in the pregreen light phase including programming ticketing and box office consultancy.
Pre Opening
Creating an integrated marketing budget servicing the entire tour. In collaboration with the producers, devising a launch campaign and the development and execution of a suite of marketing assets.
Running
ELM deliver integrated campaigns across the UK including media planning, figures reporting and revenue management.