Someone Magical is Returning…
The Project
Cameron Mackintosh and Disney’s spectacular production of the classic multi award-winning musical MARY POPPINS will embark on a 2024/2025 UK and Ireland tour from November. ELM takes the lead on strategy, media planning, and marketing.
Setting The Scene
Acclaimed Australian stars, Stefanie Jones and Jack Chambers reprise their roles as Mary Poppins and Bert, having both received critical acclaim and nightly standing ovations for their performances in the recent Australian production.
Based on the stories of P.L. Travers and the Walt Disney film, the story of the World’s favourite nanny arriving on Cherry Tree Lane is even more magical than ever before featuring dazzling choreography, incredible effects and unforgettable songs.
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“Emma and her team manage every marketing campaign and the needs of the producer exquisitely. ELM are passionate about their work, are a major asset and I cannot recommend them highly enough.”
The timeless score includes the classic songs by Richard M. Sherman and Robert B. Sherman; Jolly Holiday, Step in Time, Supercalifragilisticexpialidocious and Feed the Birds with new songs and additional music and lyrics by the Olivier award-winning British team of George Stiles and Anthony Drewe.
Photo Credit: Daniel Boud
Services
Pre Green Light
ELMs involvement on Mary Poppins started in the pregreen light phase including programming ticketing and box office consultancy.
Pre Opening
Creating an integrated marketing budget servicing the entire tour. In collaboration with the producers, devising a launch campaign and the development and execution of a suite of marketing assets.
Running
ELM deliver integrated campaigns across the UK and Ireland including media planning, figures reporting and revenue management.