First UK & Ireland Tour of global musical phenomenon Hamilton
The Project
Working with Cameron Mackintosh Limited, ELM takes the lead on strategy, media planning, and marketing.The highly-anticipated UK & Ireland tour of the Olivier, Tony, Grammy, and Pulitzer Prize-winning musical ‘Hamilton’, featuring Shaq Tayler in the titular role of Alexander Hamilton.
Setting The Scene
Hamilton the musical is a multi award-winning masterpiece by Lin-Manuel Miranda, coming soon to the UK for a country-wide tour! This is the story of America’s Founding Father Alexander Hamilton, an immigrant from the West Indies who became George Washington’s right-hand man during the Revolutionary War and helped shape the very foundations of the America we know today. The score blends hip-hop, jazz, blues, rap, R&B and Broadway – the story of America then, as told by America now.
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“Emma and her team manage every marketing campaign and the needs of the producer exquisitely. ELM are passionate about their work, are a major asset and I cannot recommend them highly enough.”
Hamilton has book, music and lyrics by Lin-Manuel Miranda, is directed by Thomas Kail, with choreography by Andy Blankenbuehler and musical supervision and orchestrations by Alex Lacamoire and is based on Ron Chernow‘s biography of Alexander Hamilton. Hamilton songs include Satisfied, You’ll Be Back, Burn, and of course the eponymous track Alexander Hamilton!
Photo Credit: Danny Kaan
Services
Pre Green Light
ELMs involvement on Hamilton started in the pre-green light phase including programming ticketing and box office consultancy.
Pre Opening
Creating an integrated marketing budget servicing the entire tour. In collaboration with the producers, devising a launch campaign and the development and execution of a suite of marketing assets including key-art, radio ads, digital assets and TV.
Running
Delivery of integrated campaigns across the UK & Ireland including media planning, figures reporting and revenue management.