First International Tour of Complicité’s Groundbreaking Stage Adaptation of Olga Tokarczuk’s Novel
The Project
ELM played a pivotal role in crafting and executing a dynamic media and marketing strategy for the global journey of this production. Additionally, ELM headed up Complicité’s in-house marketing, enriching the company’s outreach and supporting significant initiatives like ‘Figures In Extincion,’ in collaboration with acclaimed choreographer Crystal Pite.
Simon McBurney, the artistic director of Complicité, brings to life Olga Tokarczuk’s 2009 stirring novel, “Drive Your Plow over the Bones of the Dead,” in a bold adaptation.
Setting the Scene
Drive Your Plow Over the Bones of the Dead is an exciting new theatrical production based on Tokarczuk’s controversial, genre-defying novel. Despite the novel’s profound impact in Poland, it is lesser-known in the UK. This work combined elements of thriller, comedy, and a powerful manifesto advocating for animal rights and the environment. Tokarczuk’s work, known for its unapologetic critique of oppressive power structures and environmental advocacy, demanded a solid campaign that resonated with the production’s core values.
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“ELM took the time to form a deep understanding of the company and the production’s themes, designing a campaign that combined true originality and creativity with close management of the numbers and razor sharp attention to detail. We would work with them again in a heartbeat”
Photo Credit: Pinelopi Gerasimou
Services
Pre Green light
ELMs involvement on Drive Your Plow Over The Bones of the Dead started in the pre-green light phase including programming, PR ticketing and box office consultancy.
Pre Opening
Appointment of a bespoke set of suppliers and an integrated marketing budget servicing the entire tour. Development and execution of a suite of marketing assets including an EPK, development of key-art, radio ads and digital assets.
Running
Delivery of integrated campaigns Internationally.