The National Theatre’s Olivier Award-winning smash hit is now on a major national tour
The Project
ELM takes the lead on strategy, media planning, and marketing for the major UK tour of the National Theatre’s Olivier Award-winning smash hit DEAR ENGLAND.

Setting The Scene
It’s time to change the game. The country that gave the world football has since delivered a painful pattern of loss. The England men’s team has the worst track record for penalties in the world, and manager Gareth Southgate knows he needs to open his mind and face up to the years of hurt to take team and country back to the promised land.
Football and non-football fans alike will be brought to their feet in this joyous, five-star ‘new stage epic’ (Telegraph). From multi award-winning writer James Graham (Sherwood, BBC) and director Rupert Goold (Patriots, Cold War), Dear England tells the uplifting, at times heartbreaking, and ultimately inspiring story of Gareth Southgate’s revolutionary tenure as England manager.
David Sturzaker (Doctors, BBC) plays former England manager Gareth Southgate in this gripping examination of nation and game. He is joined by stage and screen actress Samantha Womack (Eastenders, BBC; The Lion, the Witch and the Wardrobe) as team psychologist Pippa Grange.
Photo Credit: Marc Brenner