An independent marketing agency, delivering major impact

ELM is the ultimate partner for producers. From the earliest stages of planning, even before the green light, we provide essential insights and guidance. Our involvement continues seamlessly through every phase, from the initial ticket sale to the final curtain call, ensuring that your production benefits from the best in creative and commercial strategies.

Meet The ELM Team

  • Emma Laugier
    Emma Laugier

    Emma Laugier is a globally recognised Marketing professional who has devised and lead some of the most impactful campaigns over the past decade for the world’s best known productions.

Sarah O’Hanlon

Sarah is a highly experienced Campaign Manager with extensive expertise working across premium commercial theatre productions. She thrives on working across diverse portfolios and teams, indulging her passion for music and live performance and connecting with audiences across the UK and Internationally. 

Tom Elliott

Tom is a dedicated Arts Marketing professional with extensive experience in orchestrating campaigns for high profile events across theatre, music, festivals, literature and visual art. 

Our Ideology

We embrace the power of creativity, strategy and innovation to craft marketing campaigns that resonate with audiences, drive results and elevate the entertainment experience.

Hear from our partners

  • “Our experience with ELM has been exceptional. Their knowledge of the regional landscape combined with their marketing expertise certainly contributed to the success of our tour. The collaboration was seamless and a pleasure to engage in, thanks to Emma and her fantastic team.”
  • “ELM took the time to form a deep understanding of the company and the production’s themes, designing a campaign that combined true originality and creativity with close management of the numbers and razor sharp attention to detail. We would work with them again in a heartbeat”
  • “ELM’s creative, high-energy approach and extensive experience in the entertainment world ensured that our projects reached the right audience globally”